Behavioral Analysis of Active Facebook Users Using the NEO PI-R Model

摘要

The growth of social media has a profound impact on the behavior of its users. Facebook was invented in 2004, and it has connected more people together than ever before. Regular use of Facebook has shown to affect the user's lifestyle, both in negative and positive ways. Facebook provides the idle platform for studying human psychology. This study uses the NEO PI-R model to identify the behavioral relations between various facets of the big five factors. A questionnaire containing non-identifying demographic questions and the NEO PI-R model was made and distributed. 293 distinct and anonymous entries were received to avoid any biasing. Correlations were deduced using Tableau to visualize the data.