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Trust and Reputation Mining in Professional Virtual Communities

机译:专业虚拟社区的信任和声誉挖掘

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Communication technologies, such as e-mail, instant messaging, discussion forums, blogs, and newsgroups connect people together, forming virtual communities. This concept is not only used for private purposes, but is also attracting attention in professional environments, allowing to consult a large group of experts. Due to the overwhelming size of such communities, various reputation mechanisms have been proposed supporting members with information about people's trustworthiness with respect to their contributions. However, most of today's approaches rely on manual and subjective feedback, suffering from unfair ratings, discrimination, and feedback quality variations over time. To this end, we propose a system which determines trust relationships between community members automatically and objectively by mining communication data. In contrast to other approaches which use these data directly, e.g., by applying natural language processing on log files, we follow a new approach to make contributions visible. We perform structural analysis of discussions, examine interaction patterns between members, and infer social roles expressing motivation, openness to discussions, and willingness to share data, and therefore trust.
机译:通信技术,例如电子邮件,即时消息,讨论论坛,博客和新闻组在一起连接人,形成虚拟社区。这个概念不仅用于私人目的,而且还吸引了专业环境中的注意力,允许咨询一大群专家。由于这种社区的压倒性规模,已经提出了各种声誉机制,并提供了关于人们对其贡献的可靠性信息的支持。然而,今天的大部分方法依赖于手动和主观反馈,遭受不公平的评级,歧视和反馈质量随时间的变化。为此,我们提出了一个系统,它通过挖掘通信数据自动和客观地确定社区成员之间的信任关系。与直接使用这些数据的其他方法相比,例如,通过在日志文件上应用自然语言处理,我们遵循新方法来使贡献可见。我们对讨论进行结构分析,检查成员之间的互动模式,并推断表达动力,开放的社会角色,讨论,以及分享数据的意愿,从而信任。

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