Measure of Shandong's Soft Power and Its Impact on Economic Development

摘要

Shandong Province pays more attention to regional soft power nowadays.The comprehensive evaluation system model,using principal component analysis,can achieve a measure of regional soft power.By building econometric models,we get a non-linear regression equation of regional GDP and regional soft power,and a multiple linear regression equation of regional GDP and regional culture,quality of manpower,regional image.The marginal effect of the regression coefficients shows that improvement of the three aspects will improve the regional GDP by different degrees.Finally,three kinds of soft power multiplier and a few recommendations are given.