Designing a Social Commerce Diagnosis Techniques Based on Earned Value Management: Case Study of Thai Cosmetics Manufacturing Company

摘要

This research is conducted on the topic of Social Commerce Business Model taking on a case study of Thai Skin Care Product from Tech Transferred Purified Xanthone from Mangosteen Peel by using experimental research methodology for designing a system for social commerce diagnosis. In this study, Earned Value Management (EVM) is applied to evaluate cost management. Moreover, Business Diagnosis Tools and Scenario Analysis are utilized to analyze Return on Ads Spend (ROAS) in 3 cases: (1) Baseline Situation in which ROAS is set to be 5 times of revenue; (2) Best Situation in which ROAS is set to be 10 times of revenue; and (3) Worst Situation in which ROAS is set to be 2.5 times of revenue. The findings suggested an Operations Improvement Plan that affects the breakeven-point and the percentage of gross profit in this model.