Internet Platform Business Model Renovate Catering Industries: Evdience from 3199 Catering Enterprises on Dianping.com in Haidian District

摘要

Catering industry as a basic service industry have been playing an indispensable role in national economy development. With Chinese economy has entered "the new normal", comprehensive Revenue Management becoming more and more important. "Internet +" platform business model provides a precious opportunity for traditional catering enterprises restructuring and upgrading. The third-party internet platform can mobilize fragmentation resources, optimize operation flow and reduce marketing costs. Catering companies who using the Internet platform well can expand brand influence and increase revenue. Enterprise with respective conditions commonly choice different platform function. Popularity restaurants use group purchase more. Inexpensive restaurant like selling takeaway. Low popularity restaurant performed poor in the use of platform.