Opportunities and challenges of TV media in the big data era

摘要

Coming with the big data era, our traditional TV media is under the impact of new media, directly reflect in the loss of customers and a serious decline in advertising. This paper analyzes the main problem television media confronting in the big data era, calls the need for the big data platform of television media to solve these problems, and proposes the general idea of big data platform television media and the big data platform framework of television media.