The impact of Argument Quality and Source Credibility on the Decision to Participate in Online Petition on Social media: The Moderator effect of Discrete Emotions

摘要

With the advent of social media, online petition recently become a popular way for people to send a request or petition to public entities to foster social and political change. The successful of an online petition campaign not only based on the argument quality and the credibility of the source of the petition message but also the emotions that embedded in that message. Thus, this study tries to examine the impact of these factors on the trust to the campaign message under different kind of emotions and their effects on the decision to participate in online petition. The results and implication of study will be discussed in this paper.