Influence of Security Concerns, Privacy Concerns, and Exchange Benefits on Mobile Commerce Adoption: A Social Exchange Perspective

摘要

The aim of this research is to examine the inhibitors and drives of mobile commerce (m-commerce) adoption. Drawing upon the social exchange theory, a research model is developed. The research model will be empirically tested by using survey data. If our findings confirm the conceptualization of the research model, we expect that users' perceived exchange benefits in terms of perceived value added and usefulness are the drivers of m-commerce adoption and that their perceived exchange costs in terms of security and privacy concerns hinder their intention to conduct m-commerce.