Analysis of Web Data Mining in Ecommerce

摘要

Web mining has become a hot topic in data mining with the growth of Internet information, especially for Ecommerce. The information operated on by the Web mining process is contained in a historical database of previous interactions with customers and the features associated with the customers. The online enterprises would use this historical information to build a model of customer behavior that could be used to predict which customers would be likely to respond to the new product and make page recommendations to the customers based on their demands dynamically. This paper introduces the concept of web data mining and classification and describes methods and processes in the mining. On this basis, the paper analyzes the specific application of Web data mining.