Empirical Research for the Effects of B2C E-commerce Adoption Level on Firm Performance in Listed Companies

摘要

This paper explores the effects of B2C e-commerce adoption level on firm performance using data from listed companies from three industries: retailing, social service, financial and insurance industry. We first modify a scale for measuring the adoption level of B2C type e-commerce in Chinese background. Through the exploratory factor analysis, 4 kinds of e-commerce adoption level in these three industries have been gained, which are product and service information, product and service marketing, security and privacy, online transaction. We find that there are significant differences among B2C e-commerce adoption levels of these three industries. E-commerce adoption level is high in financial and insurance industry and associates with high profit and comprehensive performance, while in retailing and social service industry, the e-commerce adoption level are low and exhibit no association with firm performance.