FINANCIAL RISKS AND CIRCUMVENTION OF PITCH POINT ENTERPRISE IN SUPPLY CHAIN--AN ANALYSIS ON DANGDANG E-BOOKSTORE SUPPLY CHAIN MODEL

摘要

This paper analyzed the relationship between pitch point enterprises and discussed the features and carriers of their financial risks. Through a analysis on Dangdang E-bookstore supply chain model, this paper has discussed the practical circumvention of financial risks and offered the theoretical base of Dangdang's success by using Long Tail Theory.