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PP-Rec: News Recommendation with Personalized User Interest and Time-aware News Popularity

机译:PP-REC:新闻推荐,具有个性化的用户兴趣和时间感知新闻流行

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Personalized news recommendation methods are widely used in online news services. These methods usually recommend news based on the matching between news content and user interest inferred from historical behaviors. However, these methods usually have difficulties in making accurate recommendations to cold-start users, and tend to recommend similar news with those users have read. In general, popular news usually contain important information and can attract users with different interests. Besides, they are usually diverse in content and topic. Thus, in this paper we propose to incorporate news popularity information to alleviate the cold-start and diversity problems for personalized news recommendation. In our method, the ranking score for recommending a candidate news to a target user is the combination of a personalized matching score and a news popularity score. The former is used to capture the personalized user interest in news. The latter is used to measure time-aware popularity of candidate news, which is predicted based on news content, recency, and real-time CTR using a unified framework. Besides, we propose a popularity-aware user encoder to eliminate the popularity bias in user behaviors for accurate interest modeling. Experiments on two real-world datasets show our method can effectively improve the accuracy and diversity for news recommendation.
机译:个性化新闻推荐方法广泛用于在线新闻服务。这些方法通常会根据从历史行为推断出新闻内容和用户兴趣之间的匹配的新闻。但是,这些方法通常难以为冷启动用户提供准确的建议,并且倾向于向用户阅读的类似新闻。一般来说,流行的新闻通常包含重要信息,并可吸引具有不同兴趣的用户。此外,它们通常在内容和主题中不同。因此,在本文中,我们建议纳入新闻普及信息,以减轻个性化新闻推荐的冷启动和多样性问题。在我们的方法中,为目标用户推荐候选新闻的排名分数是个性化匹配分数和新闻普及分数的组合。前者用于捕捉新闻的个性化用户兴趣。后者用于测量候选新闻的时空普及,这是基于使用统一框架的新闻内容,新记忆和实时CTR来预测的。此外,我们提出了一种受欢迎的用户编码器,以消除用户行为中的受欢迎程度偏差,以获得准确的兴趣建模。两个现实世界数据集的实验表明我们的方法可以有效提高新闻建议的准确性和多样性。

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