CONTEXTUAL-BANDIT APPROACH TO PERSONALIZED NEWS ARTICLE RECOMMENDATION

摘要

Methods and apparatus for performing computer-implemented personalized recommendations are disclosed. User information pertaining to a plurality of features of a plurality of users may be obtained. In addition, item information pertaining to a plurality of features of the plurality of items may be obtained. A plurality of sets of coefficients of a linear model may be obtained based at least in part on the user information and/or the item information such that each of the plurality of sets of coefficients corresponds to a different one of a plurality of items, where each of the plurality of sets of coefficients includes a plurality of coefficients, each of the plurality of coefficients corresponding to one of the plurality of features. In addition, at least one of the plurality of coefficients may be shared among the plurality of sets of coefficients for the plurality of items. Each of a plurality of scores for a user may be calculated using the linear model based at least in part upon a corresponding one of the plurality of sets of coefficients associated with a corresponding one of the plurality of items, where each of the plurality of scores indicates a level of interest in a corresponding one of a plurality of items. A plurality of confidence intervals may be ascertained, each of the plurality of confidence intervals indicating a range representing a level of confidence in a corresponding one of the plurality of scores associated with a corresponding one of the plurality of items. One of the plurality of items for which a sum of a corresponding one of the plurality of scores and a corresponding one of the plurality of confidence intervals is highest may be recommended.