Implementation of Digital Technologies into Projects in Area of Creative Industries

摘要

The article considers theoretical and methodological aspects related to the creative economy, namely, projects in the area of the creative industries, their characteristics and nature. The authors have explored and explained the positive influence of implementation of digital technologies into such projects, while noting that implementation of digital technologies contributes to increase of sales markets, integration of products or services into multiple facets of people, and spreading of partnership and outsourcing relations beyond a region or state. The article also identifies the main groups of parameters of the external and internal environment related to implementation of digital technologies among the variety of parameters characteristic of projects in the area of the creative industries; an original approach to assessing such parameters, taking into account their quantitative and qualitative characteristics, has been presented, which allows the managers to calculate the applicability, efficiency, and feasibility of implementing digital technologies into the project execution in the area of the creative industries. The relevance of this study is confirmed by a necessity to find new opportunities for development of the economy of the Russian Federation.