SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis of Strategies for the Development of Beach Sports in Hainan in Combination with PEST (Politics, Economy, Society and Technology) Analysis

摘要

By using SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis in combination with PEST (Politics, Economy, Society and Technology), this paper analyzes the strengths, weaknesses, opportunities and threats of the development of beach sports in Hainan from the perspectives of policy, economy, society and technology. The research shows that the development of beach sports in Hainan has strengths such as policy support, economic security of sports industry, rich natural resources and distinct project features, but it has weaknesses such as affecting national security, being in an economic transition period, lack of mass base and having insufficient professional talents, etc. While enjoying opportunities provided by the national policy dividends, construction of free trade ports, the hosting of the "Asian Beach Games" and the application of 5G technology for its development, the beach sports face threats such as sub-standard policy implementation, global economic situation, and damage to the ecological environment and impact of advantageous projects. This paper proposes the pioneering strategy, striving strategy, combative strategy and conservative strategy for the development of beach sports in Hainan.