The Visual Meaning of 'Kang Pisman' as a Mascot to Reduce, Reuse, and Recycle Movement in Bandung

摘要

This study aims to determine the visual meaning of Kang Pisman mascot. Kang Pisman mascot was raised to support the KangPisman movement as a Bandung City Government program to reduce, separate and utilize garbage. The visual meaning of Kang Pisman mascot known used Roland Barthes's semiotic method. This method described the denotation and connotation aspects found in the visual elements of Kang Pisman mascot. The results of the study show denotative meaning that appears in the form of visual objects, colors, clothing, expressions, and gestures of Kang Pisman mascot. The connotative meaning of the Kang Pisman mascot is to convey the value of delay that arises from the visual sign relation. This delay value combined with the symbolic concept of the Kang Pisman movement in the form of Kang Pisman's finger gestures.