An Analysis of the Viewing Demand of Chinese Audience from the Narrative Strategy: Take the Well-Received Television Series in China from 2015 to 2018 as an Example

摘要

Although with over billions of people China has a huge TV series market, there are only few TV series currently that can leave a good impression on the audience. The scarcity of quality and the mediocrity of quality have become common problems in the moment. In this context, the narrative strategy with strong practical significance becomes a popular research object. This paper analyzed the narrative strategies of three television dramas with high reputation in China between 2015 to 2018 through a detailed content analysis and found that the successful TV series have some features in common and these features may contribute to the high score of these TV series.