The Audience Habit of Media Consumption in The Transition of Digitalization Broadcasting in Central Java

摘要

Indonesia already has a digital TV migration roadmap based on studies and consultations with broadcasters. The Government has established DVB-T technology as a standard of free terrestrial digital television broadcasting through Ministerial Regulation of Kominfo No: 07/P/M.KOMINFO/3/2007. If the roadmap of analog to digital migration goes according to the plan, starting in April 2012 has begun a DVB-T2 digital TV broadcast trial in several big cities. The next roadmap is simulcast or simultaneous broadcasts between analog and digital nationwide until 2014, then gradually cessation of analog systems in some places until 2017, and total analog switches off by 2018. Migration digital broadcasting in Indonesia cannot be separated from the problems that occur such as technology transfer process, political economy issues that led to the judicial review, until the socialization is not maximized and the last problem also concerns from academics related to the draft revision of the Broadcasting Law. It is important to see how the audience habit of media consumption in Central Java and how the perception of Central Javanese society towards analog-to-digital broadcasting migration policy. This research was conducted by focusing on the audience habit and the perception of digitalization broadcasting migration policy using the type of descriptive qualitative research. In depth interview is done towards informants scattered in four cities in Central Java, namely Semarang, Purwokerto, Magelang and Pekalongan. As a qualitative study, the finding will be analyzed using data reduction and data interpretation. It is done to gain the deep understanding towards the words and attitude of the informants by showing the concept and theory explaining the research result. The results showed that the majority of people in Central Java were not aware of the broadcasting digitalization policy and there isn't changing habit for media consumption.