With the popularity of Internet Consumption, students who are high-connected with internet turn into the main source of consumption online, so they have already become an important part of segment market that cannot be overlooked, coming along the online sales activities. For this reason, getting a better understanding of the characteristics of college students' online shopping behaviors, as well as content, is beneficial to merchants to make reasonable and logical market strategies and targets in the process of online sales. Our finding is based on the method of empirical study and questionnaire undergraduate survey, counting data that obtained from EXCEL, SPSS17.0 and then respectively conducting analysis of these initial statistics data viewed from the raw characteristics of sample analysis, correlation analysis, contrastive analysis of samples, analysis of variance and so forth. They describe the frequency of online consumption of college students, their degree of satisfaction and the behavioral characteristics, etc. In the end, we offer some reasonable suggestions to the company of electron business affairs.
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