STUDY ON COMPETITIVE BEHAVIORS OF ENTERPRISES BASED ON COMPETITIVE INTERACTION THEORY

摘要

In this study, based on the Competitive Interaction Theory, the incidence relation between an enterprise's aggressive behaviors and the attacked enterprise's response is analyzed, and then some assumptions are put forward in the aspects of attack's influence range and intensity and type of behavior. At the same time, the corresponding empirical analysis is conducted. Finally, this paper draws the following conclusions. Firstly, with the increase in impact range of aggressive behaviors, the intensity and speed of responses from the attacked enterprise will increase. Secondly, with the increasing intensity of the aggressive behaviors, the intensity and speed of responses from the attacked enterprise will also increase. Thirdly, tactical behaviors will arouse quicker responses from the attacked enterprise.