How Digital Capabilities Can Influence the Co-Creation of the Yacht-Tourism Experience: A Case Study of Indonesia's Marine Tourism Destinations

摘要

This paper intends to examine the effects of digital capabilities on the co-creation of the experience of Indonesia's marine tourism destinations from the perspective of international visitors sailing into Indonesia on yachts. Data were collected from questionnaires administered to tourists as they were berthing. A total of 109 questionnaires were collected from 67 yachts. The results of the analysis show that digital capabilities to value co-creation exert significant effects. The ability of destinations to utilize varied end users applications pertaining to marine tourism destinations was found to be the most important factor influencing the co-creation of the tourist experience of marine destinations in Indonesia.