Barriers and Facilitators of Front Identification in China's Pork Traceability System

摘要

The identification is the sole carrier of the whole-process information of the pig traceability system. The front identification is the first component, an indispensible part of the proper traceability of the product. This paper conducts in-depth study on company B, company S and company Z from Beijing, Shandong and Zhejiang to understand their specific management process, cooperation model and interest allocation, identification method, willingness to implement, the cost and benefit before and after the implementation as well as the effect of the implementation. The Cannikin Law is also employed to conduct the comparison analysis on the implementation of the system, so as to set an example for the pig traceability system in other relevant companies of the sort. The results show that, the organization model plays the most important part in the front identification management, with "company + bases + farmers" as the most conducive mode for the implementation of front identification yet not prone to be promoted; "company + cooperative + farmers" is more apt to promotion. Other important impact factors of the implementation level of front identification in pig traceability system include the education level of the implementation subject, the scale and the location of the company.