Environmental Awareness and Adoption Intention of Electric Cars in Young Adult

摘要

The world is being heavily polluted, which is contributing to many natural disasters. Attempts are being made to come up with innovations that lessen the impact of pollution. Electric cars are one such innovation. Here we investigate the awareness of and decision making about buying electric vehicles among 204 young adults. We propose that consumer decisions related to several factors, which include global warming, air pollution, electric cars, travel and socialization, green self-identity of young adults, and intentions on the use of electric cars. This research was able to show that independent variables can affect consumer awareness and decision making towards the purchase or adoption of electric cars.