Investigation on Buyers' Purchase Intention of High-Rise Properties in Malaysia in the Era of 4.0

摘要

Customer in the era of 4.0 may be influenced by social media when it comes to their purchase intention. Nonetheless, when the product involvement for the purchase is high such as buying a property, buyers' intention is greatly determined by psychological factors. Hence, the aim of this study is to determine the factors that influence the purchase intention of high-rise properties in Penang. A total of 103 completed questionnaires were received and use for data analysis. Statistical Packages for the Social Sciences (SPSS) software was used for data analysis and hypotheses testing. The findings of this study show that attitude, perceived behavioural control and property attributes has a positive and significant relationship with buyer's intention of high-rise properties. Surprisingly, financial factors, developer branding and property surrounding demonstrated insignificant relationship with purchase intention while property view has a negative relationship with purchase intention of high-rise properties. This study provides important insights especially on the buyer's perception that influence their purchase intention. This help to extend the knowledge in the consumer behaviour literature on the type of housing demand in Malaysia that emphasizes on high-rise properties.