M-commerce in India: Status perspectives of key stakeholders

摘要

This paper aims to present the basics & status of M-Commerce in India and the different concerns that its stakeholders has about it. Status of m-commerce in India as revealed through various studies as available in literature together with the identification of stakeholders expectations from the m-commerce results in directions for future research. Different studies reveal the growth of M-commerce in country like India owing to the increase in number of mobile users, betterment of internet technologies etc. The growing trends about m-commerce make the focus of researchers working in this area convergent on requirements of different stakeholders about m-commerce. Focus on the stakeholder's makes it possible to identify the possible issues related to successful implementation m-commerce. This paper identifies Customers, operators, organizations and legal experts as the potential stakeholders of M-commerce.