A Brief Analysis of the Internationalization Strategy of Japanese Convenience Stores - A Case Study of Family Mart's Entry into Taiwan

摘要

This paper investigates the development of family mart in stages, and analyzes the key factors for Japanese convenience stores to enter the international market through the experience of family mart entering Taiwan. Firstly, the characteristics of Japanese convenience stores are summarized into five key points. Secondly, the development of family mart can be divided into three stages. For Japanese convenience stores into the international market encountered obstacles, family mart convenience stores have to overcome one by one, in order to successfully enter the Taiwan market. This paper points out that the key factor for the internationalization of convenience stores in Japan is that convenience stores are an indispensable industry for localization, so it is important to ensure good local partners.