User Innovation Decision-Making Mechanism Based on Industry Heterogeneity - Double Case Study of Huawei and Haier

摘要

With the comprehensive popularization of the Internet, the arrival of the era of experience economy and the increasingly intensified market competition, user participation has become an important factor that cannot be ignored when enterprises develop new products or add new services. Huawei and Haier are both benchmark enterprises in the field of innovation practice of Chinese enterprises. Therefore, this paper selects Huawei and Haier as double cases to study the mechanism and difference of users' participation in collaborative innovation of the two companies, and finds that the different collaborative innovation methods of the two companies are related to the different industries they are in. This study can provide some references for Chinese enterprises to take the road of "innovation-driven development".