The Development Strategy of Paksebali Village Into Smart Eco-Village Destination as a Tourism Icon in Klungkung District-Bali

摘要

The purpose of this study is to know the tourism potential, how the management condition of tourism village of Paksebali, and how the alternative strategies in the development of tourism village of Paksebali. The data was collected through observation, interview, documentation, and focus group discussion, it was then analyzed by descriptive analysis and SWOT analysis. The results of this study indicates that the tourism potential consists of the enchanting tourists' attractions both natural, socio-cultural, and social community. The accessibility is good as it is near the famous destinations such as Besakih and Kertagosa. Amenities are available, for instance: restaurant, public toilets, jogging tracks. The organization structure of tourism village destination management has been formed but there is no part of marketing, yet some officials have several duties and responsibilities. The development of Paksebali Tourism Village is in the condition of growth oriented strategy. The alternative strategies that can be arranged in its development are maintaining product quality, improving of tourism infrastructure, improving management and improving human resources quality, improving information technology, conducting better cooperation with travel agency company, increasing the role of the community in monitoring and promoting through social media.