Marketing Network's Analysis of Coral Trout Grouper (Plectropomus leopardus) In Gusung Island, Selayar Archipelago Regency

摘要

This research was conducted since January until April 2016, located on Gusung Island, Selayar Archipelago Regency. The research objective was to determine the network marketing model of Coral Trout Grouper (Plectropomus leopardus). The study used a survey method with a case study approach, through the determination of respondents purposively and analyzed descriptively. The results of the study found 3 (three) marketing network models for live-coral trout grouper and 4 (four) marketing models for coral trout grouper.