SWOT ANALYSIS OF MARKETING STRATEGIES THROUGH SHOPEE IN ONLINE SHOP BROOKLYN. STORE

摘要

The study aims to analyse SWOT (Strengths, Weaknesses, Opportunities and Threats) and determine marketing strategies through Shopee at the Online Shop Brooklyn.store. This research uses a qualitative method of descriptive approach by measuring internal and external factors as well as the matrix of competitive profiles. The informant used for the interview amounted to one person with additional supporting data in the form of spreading the questionnaire to seven respondents. The result of this research is Online Shop Brooklyn.store in the position of quadrant four which is Online Shop Brooklyn.store is in a weak organizational position and faces a big challenge so as to implement a defensive strategy. The greatest strength that is the large number of variant types of products offered to the buyer, the weakness owned the availability of up-to-date products less, opportunities that can be taken that is seizing market share where the development of accessories the rise in the market, owned threat as more competitors in this business.