Tourist's Perception On The 'Touch Samosir' Application As Tourism Information Service In Samosir Island, Lake Toba, North Sumatera

摘要

The Touch Samosir application is an android-based mobile phone application that serves to help users, namely tourists in obtaining a variety of information, ranging from tourist attractions, hotels, restaurants, transportation, culinary, attractions, to souvenirs in Samosir Regency around Lake Toba which is the largest lake in Asia which has a lot of tourism potential and is an icon of national tourism after Bali. This research aims to determine the extent to which users utilize the Samosir Tourism Promotion Application "Touch Samosir" as a tourism information service in Samosir district that helps tourists get actual information about tourist attractions in the area. The method used in this study is descriptive because this study analyzes and presents facts systematically so that it can be more easily concluded. Data collection was carried out by distributing questionnaires and observations. The results showed that the majority of users (62%) had taken advantage of samosir touch applications by spending less than 1 hour every time they searched information. In general, respondents (75%) know the existence of samosir touch applications through print/electronic media. Users most often use content from facilities features that exist in the Samosir touch application. It shows that information facilities are the most sought after by users because they contain information such as hotels, homestays, souvenirs, restaurants, taxis & rentals and so on that help users during their tour in Samosir.