New Technology: Impact on Green Consumerism via Social media and AI in Fashion Industry

摘要

In this modern era where the booming mixture of culture and generation, the most influential aspect that controls the emotions and the decisions of the mass consumer base and the public is social media. The major retail and shopping experience base in today's day and age is via communication and networking which enhances online shopping. With the introduction of pandemic it has become a complete e-commerce based shopping, browsing and complete experience. With this a new technologies of green consumerism green blogging has taken a huge popularity among the consumers. With influencers and celebrities and organizations who promote a green lifestyle and fight for either injustice or a better future for the earth in general. There are several organizations who are setting up AI and virtual reality experience towards electronic shopping. Which also include spreading awareness about green and sustainable industries, saving energy and zero waste in fashion. It also highlights the major issues in the fashion industry and one major organization that has taken up the initiative to spread the prejudice and inhumane behaviors of the global fashion industry and branched out into the entire world, they work in every corner of the world to make sure consumers and the public pick up and start focusing on green consumerism in the fashion industry.