Graphic-Semantic Expressions Map: An Methodological Tool

摘要

This paper aims to demonstrate the results of applying the Graphic-Semantic Expression Map, a methodological tool in design teaching, that help students on the brand mark creation. The proposed map tries to overcome the difficulty that the students have in understanding how they can remove and cross-check the information they gather during the research phase with the concept of the projects and intends to help in the intersection and interpretation of the images that the students collect, leading in the end to guidelines for the brand mark creation, in terms of their graphic representation (color, typography and shape). In the end it is intended to assess whether or not this tool helps students in this process of logo creations without limiting they creativity. This investigation is a part of the post-doctoral research.