The Development Trend of Personalized Bank Card Design from a New Perspective

摘要

In recent years, bank card business has become a very important profit growth point of major commercial banks, but the homogenization of bank card is becoming more and more serious, and the competition for bank card market is becoming more and more fierce. In order to attract more customers, banks have launched personalized bank cards. Personalized bank cards not only have different functions, but also pay more attention to improving the internal attributes of products compared with ordinary bank cards. This paper analyzes the design characteristics of the existing personalized bank card products of the major banks, and forecasts the development trend of the personalized bank card design combining with various factors in the new perspective.