Ways to Enhance the Influence of Academic Journals Based on MOOC Resources

摘要

In the era of Internet media convergence, to further enhance the influence of academic journals in colleges and universities, the first thing is to pay close attention to the quality construction, strengthen the program planning, expand the quality of contributions, shorten the publishing cycle, and play the role of editorial board, strengthen the editorial department team construction and other directions. Secondly, it is necessary to explore a variety of communication channels and strengthen them in the direction of precise positioning of traditional publishing, develop digital publishing model, joining in digital publishing platform, and using academic conferences to expand publicity channels. Academic journals in colleges and universities especially can take advantage of unique conditions and campus MOOC resources to explore new ways to accurately and effectively enhance the brand effect and influence of journals through situational intervention.