Commodification of Nini Thowong Art in Bantul Regency

摘要

This study aimed to analyze the commodification of Nini Thowong art in Bantul regency; Candran hamlet and Grudo hamlet, and analyze the background factors of Nini Thowong commodification. The research was qualitative descriptive with ethnography approach. The methods were observation, interview, documentation and literature study. The study used Karl Marx and George Simmel's on commodification theory. The results showed that the Nini Thowong art in Candran hamlet has been packaged into cultural industry, which is model of cultural commodification as a tourism asset. The performing art has changed in terms of face shape of puppets, dance, ritual, performance time, sesaji (offerings), iringan (accompaniment), and its original function of sacral convert into profane. The factors that drove the commodification of Nini Thowong arts in Candran hamlet divided into two, first, internal factors consisting of the spirit changing and creativity of aesthetic development of Nini Thowong art management, and second, external factor, the tourism industry in Candran hamlet.