IDENTIFICATION OF MICRO, SMALL, AND MEDIUM ENTERPRISE TECHNOLOGY (MSMEs)

摘要

Micro, Small, and Medium Micro Enterprises (MSMEs) in Pangkalpinang still have a low competitiveness. One of the causes of low competitiveness due to low utilization of information technology. In order to improve the competitiveness of MSMEs, it is necessary a study to identify the condition of information technology usage. The results of identification is expected to be an input for the Government of Pangkalpinang City in encouraging the acceleration of information technology among MSMEs. The research methods used are descriptive qualitative and quantitative analysis. Descriptive analysis is used to map the real condition about the utilization of information technology of MSMEs. Objects in this study are the perpetrators of MSMEs Pangkalpinang City. The results of research include; (1) The condition of MSMEs in Pangkalpinang is not objectively optimal in improving the economy of society, this is due to the quality and hygiene of products, packaging, price competition, halal certification and the use of information technology; (2) The condition of utilization of MSMEs information technology of Pangkalpinang City is still very limited to local marketing. In fact there are still MSMEs who have not utilized information technology in running their business; (3) Several inhibiting factors on the level of use of information technology in Pangkalpinang City MSMEs include lack of awareness and mastery of MSMEs actors on the importance of technology, low levels of education, attitudes of traditional communities, lack of confidence, low investment, and lack of support from local governments.