Characteristics of Entrepreneurs and the Current Status of Resource Combination in New Agricultural Enterprises

摘要

Based on the survey data of 339 new agricultural enterprises, this paper analyzes the characteristics of the entrepreneurs and the selection of new combination modes of resources in the sample enterprises. The main conclusions are as follows: First, in terms of personal characteristics of entrepreneurs, entrepreneurs of the interviewed enterprises have higher risk-taking tendency, fuzzy tolerance, internal control sources and personal achievement motivation. Secondly, in the selection of new combination modes of resources, more than 60% enterprises make good use of existing limited skills and other resources to integrate the factor resources, which belongs to the new combination modes of factor resources. More than half of the enterprises regard the integration of their customer resources as one of their important tasks, which belongs to the new combination modes of customer resources; More than 60% enterprises think that they dare to innovate in their system design, which is a typical new combination of institutional resources.