Tourism Services in Emerging Economies: A Service Ecosystems Approach

摘要

What is the nature of value created by tourism services in emerging economies? We aim to contextualize this question within the service ecosystem perspective heralded by the service-dominant logic theoretical framework.We define value as consumer's calculus of evaluating benefits obtained and needs fulfilled relative to the prices paid and time/effort incurred in market exchanges(Zeithaml,1988).Tourism service delivery within an emerging economy context can be viewed within the SEP to contextualize various interactions as experiences that are cocreated among diverse stakeholders pointing to the possibility that value perceptions might differ among these actors.We propose that value creation and value depletion may coexist in a service ecosystem given the complexity of multiple interactions among multiple actors.This duality within the service ecosystem is rarely studied in the services marketing literature since value within SEP is generally thought of as a positive outcome(Desmond,2013).In summary,we situate value cocreation within the SEP framework and motivate our research question based on arguments for coexistence of value creation and value depletion in the service ecosystem.