Mechanism of Financing the Project Activities of the Creative Industries in the Russian Federation

摘要

The main goal of financing the project activity of the creative industry is to provide financial resources in the required quantities, at the right time, using the most effective sources of financing. Based on this, the main objective of this study is to create a model for financing the project activity of the cultural industry based on the current needs of the cultural services market in Russia. The paper investigates the ways of applying the concept of logistics to the financial flows of the cultural industry, which will increase the efficiency of the entire service system as a whole. The relationship between the financial and related information flows in the mutual relations of subjects of the culture and creativity industry is presented in the form of a scheme. In order to ensure the high competitiveness of cultural industry services based on the use of integrated service systems, an algorithm for the formation of an information-analytical database has been developed, which allows to improve the quality of services provided to the consumer. The creation of the information and analytical database of the culture industry allows to carry out the re-vision of the operating enterprises of the culture industry for the further development of the complex of organizational and economic measures for the formation and practical implementation of Integra in modern conditions. Criteria for structuring the cultural industries to create of integrated service systems are: availability of infrastructure in the cultural industry; remoteness from the cultural centers; population and age; human security; the demand for culture. All the above points allow us to confirm the feasibility of application of logistic approach to improve the efficiency of financing, such as from-individual project activities of the cultural industries and the cultural industries as a whole.