Green PR Approach in Deforestation Control of Kamojang Nature Reserve Area

摘要

Along with the growing population and the development of various industries, environmental issues have become a serious problem faced by humans. The problem of environmental destruction has begun to be loudly voiced by people in different parts of the world. This happens because of the impact of forest destruction due to illegal logging, clearing land for agriculture, shelter and industrial estate. Deforestation in the Kamojang Nature Reserve area is caused by human intervention and requires serious attention from government, stakeholders and the community. To address environmental degradation the government should educate the community and work with locally active people, involved in the natural resource management processes it contains. In Indonesia, government programs aimed at educating the public about the importance of preserving the environment are very limited. Natural Resources Conservation Agency (BKSDA) West Java as one of the government agencies that have the main tasks and functions as forest conservation institutions, plants, education, research, and ecotourism implement the program of Green Public Relations consisting of two programs namely the implementation of protection of nature reserves, nature parks, village conservation model hunting park (MDK) and environmental education programs. This study analyzes the implementation of environmental programs BKSDA Region 5 Garut Regency by using the strategic approach of environmental PR involving Public Relations BKSDA West Java and forest conservation units as primary data source. This study identifies that public relations strategies are not only implemented to develop crisis programs but are also relevant for developing Green Public Relations programs such as the BKSDA West Java.