Entrepreneurial Risk Perception and Entrepreneurial Decision: the Moderating Effect of Entrepreneurial Self-efficacy (SUBMITTED BUT NOT PRESENTED)

摘要

Entrepreneurial self-efficacy plays a significant role in entrepreneurial behavior process, which attracts more and more academic attention but keep its influence mechanism to be further discovered. The influence of entrepreneurial self-efficacy on entrepreneurial risk decision is discussed based on entrepreneurial decision and entrepreneurial self-efficacy related theories. This empirical study demonstrates that: i) entrepreneurial self-efficacy has positive effect on entrepreneurial decision; and ii) entrepreneurial self-efficacy has moderating effect on entrepreneurial risk propensity and entrepreneurial decision.