Discussion on Marketing Principle of Offensive Warfare

摘要

In today's market and economic conditions, marketing and the importance of an enterprise is self-evident. Business is war, and marketing is an important part of the entire battlefield. In business, one who has mastered a marketing initiative grasps the initiative of victory. The times we live in is an era of marketing, can be said that we are constantly engaged in marketing, marketing of goods, marketing services, marketing news, marketing strategy. Regardless of the marketing is what we must have the means of marketing; we must master the few means of marketing, such as defensive warfare, offensive warfare, flanking warfare, guerrilla warfare. This paper discusses the marketing principle of offensive warfare. We are talking about marketing offensive warfare is more than an industry, III enterprises are prepared, when an enterprise is strong enough, strong enough to attack when his leader, can be used an offensive war. Of course, this attack is not random, nor is it blind; it must follow certain principles to be. Start from the connotation of the marketing offensive warfare, of a marketing offensive warfare principles and implementation strategies.