We build a conversational agent performing social promotion (CASP) to assist in automation of interacting with friends and managing other social network contacts. This agent employs a domain-independent natural language relevance technique which filters web mining results to support a conversation with friends and other network members. This technique relies on learning parse trees and parse thickets (sets of parse trees) of paragraphs of text such as Facebook postings. We evaluate the robust intelligent features and trust in behavior of this conversational agent in the real world. It is confirmed that maintaining a relevance of automated posting is essential in retaining trust and efficient social promotion of CASP.
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