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Games of Friends: A Game-Theoretical Approach for Link Prediction in Online Social Networks

机译:朋友游戏:在线社交网络中的链接预测的游戏理论方法

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Online Social Networks (OSN) have enriched the social lives of millions of users. Discovering new friends in the social network is valuable both for the user and for the health of OSN since users with more friends engage longer and more often with the site. The simplest way to formalize friendship recommendation is to cast the problem as a link prediction problem in the social graph. In this work we introduce a game-theoretical approach based on the Graph Transduction Game. It scales with ease beyond 13 million of users and was tested on a real world data from Tuenti OSN. We utilize the social graph and several other graphs that naturally arise in Tuenti such as the wall-to-wall post graph. We compare our approach to standard local measures and demonstrate a significant performance benefit in terms of mean average precision and reciprocal rank.
机译:在线社交网络(OSN)丰富了数百万用户的社会生活。从社交网络中发现新朋友对用户和OSN的健康有价值,因为有更多朋友的用户从事较长且更频繁地与网站更频繁。形式化友谊建议的最简单方法是将问题作为社交图中的链路预测问题。在这项工作中,我们介绍了一种基于图形转导游戏的游戏理论方法。它以超过1300万用户的轻松缩放,并在Tuenti OSN的真实世界中进行了测试。我们利用社交图和几个在墙上的墙上柱图中自然出现的其他图表。我们将我们的方法与标准本地措施的方法进行比较,并在平均平均精度和互惠级别方面表现出显着的性能优势。

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