The Paper summarizes the data of Beijing exhibition industry development in recent years, extracts arts and crafts exhibition conditions, uses the way of classification survey and comparative study to cut modern display design elements, analyze the structure and design representation demands of Beijing arts and crafts class exhibition, and explore the communication of audience and exhibits and exhibits and space in the theme exhibition design, emphasizes the significance of brand exhibition in cultural values such as social education and communication functions, and summarizes appropriate methods and design characteristics of brand construction of Beijing arts and crafts class exhibition through a comparative analysis and study on the phenomenon of the design.
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