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The Growth and Expansion Path of BYD Company Limited and its Innovation Model

机译:比亚迪股份有限公司的增长与扩张路径及其创新模式

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This article is themed with the study of the leap-forward development paths and independent innovation patterns of BYD, aimed to search for its main innovative elements and restraint factors that form various bottlenecks so as to provide the small-and-medium-sized private enterprises with experiences for leap-forward growth. Firstly, it analyzes the growth paths of BYD, and then makes comparisons between BYD's innovative modes and general corporate patterns, and applies transaction cost analytic approach to study the innovative elements like "vertical integration" of the supply chain, "branch network channel" of marketing strategies and the market strategy of "turning the second-tier and third-tier cities into first-tier ones", achieving transaction cost leadership; since 2010, BYD has come across various bottlenecks, and the transaction cost of original pattern has reached a critical point. Therefore, the enterprise needs to break through the original mode, and try innovative patterns. The author has put forward that it is necessary to carry out adjustment of development strategies, proper exit of the strategy of vertical integration as well as the organization of product structure; conduct independent R&D, and master core technologies to create its own brand; engage in open innovations, while applying internal and external complementary resources to achieve further innovation, and other viewpoints.
机译:本文介绍了跨越式发展路径和伯特自主创新模式的研究,旨在搜索其主要创新要素和克制因素,形成各种瓶颈,以便提供中小型民营企业有跨越式增长经验。首先,它分析比亚迪的增长路径,然后在比亚迪的创新模式和一般企业模式之间进行比较,并应用交易成本分析方法来研究供应链的“垂直集成”,“分支网络渠道”等创新元素营销策略和“将二线和三层城市转变为第一层”的市场策略,实现交易成本领导;自2010年以来,比亚迪遇到了各种瓶颈,原始模式的交易成本已达到临界点。因此,企业需要突破原始模式,并尝试创新模式。提交人提出,有必要对发展战略进行调整,正确退出垂直整合策略以及产品结构的组织;进行独立的研发,硕士核心技术,以创造自己的品牌;从事开放式创新,同时申请内部和外部补充资源,实现进一步的创新等观点。

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