Research on Cold Medicine and Chain Logistics Market in China

摘要

The quality of the cold medicine relates to the safety issue of the people's livelihood, which involves in currently more and more people concerning. The cold chain logistics market of cold medicine in China has a powerful development potentially. However, there are many disadvantages on technical level, collocation facilities and policies and regulations, which limited the development of cold chain logistics of cold medicine in China. This paper uses SWOT for comprehensive and specific analysis on the cold chain logistics development and current status of cold medicine in China. At the same time, based on the game theory this paper analyzes each stakeholder behavior choices of cold chain. In accordance with the problem in present stage , we propose developmental basic strategy in macroscopic and microcosmic.