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Effects of personality on satisfaction and repurchase intention of online games

机译:人格对在线游戏的满意度和回购意向的影响

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摘要

Interaction on the Internet is primarily based on multi-media, computer-mediated activities. Online games possess the following properties: multimedia, anonymity, interaction, timeliness and lack of boundaries. Such games are also popular, entertaining, and highly interactive. This study is to analyze the effects of personality on satisfaction and repurchase intention for online games. The findings can supply important information for further improvements and a basis for further research on the online gaming industry.
机译:互联网上的互动主要基于多媒体,计算机导介的活动。 在线游戏具有以下属性:多媒体,匿名,互动,及时性和缺乏边界。 此类游戏也很受欢迎,娱乐和高度互动。 本研究是分析个性对在线游戏的满意度和回购意图的影响。 这些调查结果可以为进一步改进提供重要信息,以及进一步研究在线游戏行业的基础。

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