Research on the Elements for the Revolution of the Mobile E-commerce Driven by Cell Phones Terminal

摘要

By fully integrating the business concepts in networking and communication industries, Apple's App Store formed a new e-commerce model and created a landmark scene in the history of the world's software industry. This paper makes a comparison between the traditional e-commerce and the new e-commerce landscape centered on App Store, analyzes the development of the several elements of the mobile phone platform and network platform, explains the nature of the new e-commerce landscape and its influence on the mobile e-commerce model and takes a glance into the future application of the function-enhanced terminals in the traditional e-commerce.